Skills:Branding, Concept, Graphic Design
Client:Habait Shel Ronit (Ronit’s House)
Habait Shel Ronit (Ronit’s House) is a center dedicated to social development of its members – people with special needs.
At first we decided to observe and research the people that come to the center and learn about their world.
After we learned about Ronit’s vision and system, we formulated a differentiating branding strategy, emphasizing the values that we recognized.
The unique emphasis of the Center is in the process of development that each member goes through, and in social contacts and connections between its members.
The concept is “connecting at the Center””. It is inspired by modular games, where each game unit is a part of the whole, without it the game would not exist, or won’t be whole. Game pieces create a sense of development and construction, each part is a little different and together they create a new world.