Skills:Branding, Concept, Graphic Design
Marketing high-quality boutique wines.
Was born out of love for wine, love for friends and the desire to bring them closer.
Their specialty is unique wine series produced in small amounts, coming from a few dozens of private boutique wineries.
Through the minimalist brand design we wanted to convey a quality boutique experience, as well as prestige.
The main graphical element is the glass, which qualities – such as – size, shape, the way that it comes in contact with the mouth – all affect the taste & experience and have critical importance (in alcohol in general and in wine – particularly).
Playing with the stem of the glass created a new design means.
The idea was to reflect the brand concept through product names – Moses, Josef, Daniel, etc. … Biblical names were chosen to strengthen the values of the company , and the connection to Judaism and to Israel, where the wine is manufactured.