Joseph Dream Burger
Skills:Branding, Graphic Design
Client:Joseph Dream Burger
Two Israeli businessmen operating in the U.S. contacted us to create a brand for the chain’s first restaurant in New York. They chose the concept “Joseph, the dreamer”. Our challenge was to use it as an inspiration and make it likeable, modern, family orientated, light and fun. From Josef – we developed a simple iconic and memorable character. The stripes that you see are inspired by his famous coat. Then, we took some distance from the Biblical source to make the brand younger and more accessible, so to expand the target audience.. Check out the results.